PRIME: The Future of Semi-Custom, as seen on Boat International

PRIME Global Press Premier in Monaco
September 29, 2016
BOAT Party at the Monaco Yacht Show, co-sponsored by PRIME
October 2, 2016


PRIME Megayacht concepts that show the future of semi-custom

September 30, 2016:

The debut collection of 50 metre semi-custom designs from new yard Prime Megayachts features four diverse concepts that show off a wide range of ideas. The new brand was launched at Monaco Yacht Show 2016, bringing together the creative talents of Azure Naval Architects, Luiz DeBasto and Reymond Langton Design, while Jachtwerf Bloemsma, recently acquired by Balk Shipyard, will be the boatbuilder behind this new brand.

Barin Cardenas, president of Prime Megayachts, said: “Prime is the first genuine semi-custom megayacht platform — virtually everything above the waterline is up to the buyer.”

Project Next is a prime example of this, with Azure Naval Architects prioritising the family experience in this bold superyacht concept. Bob van den Meiracker of Azure added: “We tried to create the area of a 70 metre yacht on a 50 metre platform.”

This project has already attracted a potential buyer, with Prime Megayachts revealing at Monaco that the letter of intent for hull number one has been signed.


Serenity and calmness were the two key themes for Luiz de Basto, who created Prisma for Prime Megayachts. The renowned designer added: “The fact that we have a set platform can only be a source of creativity, not a limitation. If you have well-defined parameters, then you can be very creative.”


Design duo Reymond Langton will provide the exterior and interior styling for Calou, which would feature extensive glazing in the superstructure. Andrew Langton added: “This concept was designed for owners who want a strong connection to the sea.”


Dream by Azure Naval Architects brings a sporty aesthetic to the Prime Megayachts range. Like all of the concepts in the collection, Dream measures 50 metres LOA and has a total interior volume of just under 500GT.

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