The debut of PRIME feature by Superyacht Business

Team PRIME interviewed by in Monaco
October 12, 2016
PRIME one of the 12 Top Yachts at Monaco, by Robb Report
October 25, 2016

October 5, 2016:

Prime offers clients a platform for a 50m semi-custom motoryacht. The concept results from the collaboration between Azure Yacht Design & Naval Architecture, Bloemsma Yachts and The New Yachts Company.

Azure Yacht Design & Naval Architecture, Bloemsma Yachts and The New Yachts Company have launched PRIME Megayacht Platform. The companies claim Prime is the industry’s first genuine semi-custom experience.

Prime offers a platform for a full displacement 50m motoryacht of 499gt. The concept has been developed to accept a wide variety of superstructures.

Azure Yacht Design & Naval Architecture was brought onboard to create a flexible, fully-engineered platform encompassing the hull and decks. The firm has also worked on the mechanical, electrical and plumbing systems.

“Prime is a platform that offers so much space, that it creates a 70m yachting experience on a 50m yacht”, comments Bob van den Meiracker of Azure Yacht Design.

Layouts were optimized for private or charter use, while still retaining the ability to be repurposed for client-specific interests such as health & wellness, sports enthusiasts, etc.

Construction is entirely in aluminium for efficiency and a Bahamas-friendly draft.

The hull design follows the proven comfort and hydrodynamics of large, sleek sailing superyachts, while smart engineering keeps fore decks dry even with vertical bow selections.

Semi-custom experience

Prisma debasto designs

Debasto Designs is part of Prime’s The Collection

The Collection is one of Prime’s growing portfolio of models from a select group of top tier yacht designers.

Renowned firms such as Reymond Langton, De Basto Designs and Azure Yacht Design serve as pioneers in this unprecedented cooperation.

“The fact that we have a set platform, can only be a source of creativity, not a limitation. If you have well-defined parameters, then you can be very creative,” explains Luiz de Basto of De Basto Designs,

Fulfilling on the semi-custom experience, and taking full advantage of Prime’s flexibility, clients can also create entirely new models.

To accomplish this, clients are able to work with either the resident design team, or with the yacht designer of their choosing, all at no additional cost.

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